Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate
Publisher: K...n P.ge | ISBN: 0749461810 | October 20, 2011 | EPUB/MOBI | 288 pages | 996 KB/933 KB
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best.
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